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In The News

Thinktopia Launches New Primal Branding Website

Thinktopia Launches New Primal Branding Website

  This weekend, Thinktopia® is soft launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into … Continue reading

Thinktopia Launches New Primal Branding™ Website

This weekend, Thinktopia® is soft launching a new site called getprimalbranding.com. The site is inspired by the success of the book Primal Branding. In the Fall, the site will launch a new service to help people put the Primal Code™ into action. … Continue reading

Hanlon Article Tags New Robotics Launch

Hanlon Article Tags New Robotics Launch

A new piece by Thinktopia® founder Patrick Hanlon posted in Forbes this week was picked up by a new social robotics firm headed up by MIT’s Cynthia Brazeal. Breazeal is an Associate Professor of Media Arts and Sciences at Massachusetts … Continue reading

New Ideas Blog

‘Begin Again’ Director John Carney Redubs Film Ritual

Ritual is an important part of brand narrative. Relating narratives is a ritual, and rituals are also embedded in the actual production and action of narratives. Let me explain. Going to the movies is a ritual we have all enjoyed. … Continue reading

Primal Branding Featured In Suriname Turnaround Brand Workshop

Primal Branding Featured In Suriname Turnaround Brand Workshop

Turning stagnant brands into dynamic powerhouses was the subject of a workshop at the Anton de Kom University in Suriname this week. Primal Branding was featured in the class, according to attendees. Primal Branding is the most effective construct for … Continue reading

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook mashes trends together with its new Farmstyle Greek yogurt: Greek yogurt plus the movement for locally grown ‘handmade’ products. Tillamook has taken the vernacular (sacred words) for other farm dairy products and made it their own. Examples. “Farmstyle” and … Continue reading