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In The News

Hanlon Named One Of Top 50 Marketing Thought Leaders

Hanlon Named One Of Top 50 Marketing Thought Leaders

Thinktopia founder Patrick Hanlon was named one of Brand Quarterly’s “Top 50″ marketing leaders this week. Brand Quarterly is one of the top brand journals published in Great Britain.

Thinktopia ceo Hanlon “Rocks The Hut” on CNBC

Thinktopia ceo Hanlon "Rocks The Hut" on CNBC

Thinktopia CEO Patrick Hanlon lands a guest spot on CNBC about Pizza Hut’s innovative new branding efforts. Pizza Hut’s innovative new taste profiles and other efforts should be directionally correct to help the brand catch up to Yum! sister brands KFC … Continue reading

7 Ways Bob Dylan Doesn’t Think Twice About Brand Strategy

7 Ways Bob Dylan Doesn’t Think Twice About Brand Strategy

The Basement Tapes, Volume 11 from Bob Dylan and The Band will be released this week (for a free sampler click here). These rough recordings Dylan made in Woodstock, New York during the spring and summer of 1967 (two years … Continue reading

New Ideas Blog

‘Begin Again’ Director John Carney Redubs Film Ritual

Ritual is an important part of brand narrative. Relating narratives is a ritual, and rituals are also embedded in the actual production and action of narratives. Let me explain. Going to the movies is a ritual we have all enjoyed. … Continue reading

Primal Branding Featured In Suriname Turnaround Brand Workshop

Primal Branding Featured In Suriname Turnaround Brand Workshop

Turning stagnant brands into dynamic powerhouses was the subject of a workshop at the Anton de Kom University in Suriname this week. Primal Branding was featured in the class, according to attendees. Primal Branding is the most effective construct for … Continue reading

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook mashes trends together with its new Farmstyle Greek yogurt: Greek yogurt plus the movement for locally grown ‘handmade’ products. Tillamook has taken the vernacular (sacred words) for other farm dairy products and made it their own. Examples. “Farmstyle” and … Continue reading

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