Last week at Wired magazine’s “Disruptive By Design” conference, Sir James Dyson responded to the question, Does product make the brand, or does brand make the product? by declaring that the word “Brand” was the only word banned at the Dyson Company. “We’re only as good as our latest product,” explained Sir James. “I don’t believe in brand… [See More]

Two videos seen this week for marketers Coca-Cola and Target have kicked the concept of corporate transparency to the next level. Having spent the last decade and more shopping for designers like Philippe Starck and Michael Graves, the new Target video reveals the company has gone micro-niche, picking up edgy trendsmart shops from Miami to… [See More]