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In The News

Why Has Anheuser-Busch Announced A Generic Beer Campaign?

Why Has Anheuser-Busch Announced A Generic Beer Campaign?

Thinktopia CEO Patrick Hanlon on CNBC discussing Anheuser-Busch’s new campaign that tries to gain the upper hand in the beer category. the company is trying to stem a decade-long downward slide in market share, versus the growing craft beer trend. … Continue reading

Medium Names “ISIS As Brand Movement” In Top 20

Medium Names "ISIS As Brand Movement" In Top 20

Medium is the new place on the Internet where people share ideas. Co-founded by Twitter co-founder Ev Williams, Medium is a new take on the state of the modern blog. We are happy they’re willing to let us write there. … Continue reading

Hanlon Defends Nationwide On CNBC “Closing Bell”

Hanlon Defends Nationwide On CNBC "Closing Bell"

Nationwide cites that the number one cause of accidental deaths for children is in the home. As an insurance company, they have a right (and probably a duty) to tell everyone during the Super Bowl–the media event that has the … Continue reading

New Ideas Blog

‘Begin Again’ Director John Carney Redubs Film Ritual

Ritual is an important part of brand narrative. Relating narratives is a ritual, and rituals are also embedded in the actual production and action of narratives. Let me explain. Going to the movies is a ritual we have all enjoyed. … Continue reading

Primal Branding Featured In Suriname Turnaround Brand Workshop

Primal Branding Featured In Suriname Turnaround Brand Workshop

Turning stagnant brands into dynamic powerhouses was the subject of a workshop at the Anton de Kom University in Suriname this week. Primal Branding was featured in the class, according to attendees. Primal Branding is the most effective construct for … Continue reading

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook mashes trends together with its new Farmstyle Greek yogurt: Greek yogurt plus the movement for locally grown ‘handmade’ products. Tillamook has taken the vernacular (sacred words) for other farm dairy products and made it their own. Examples. “Farmstyle” and … Continue reading

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