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In The News

‘The Social Code’ Follow-Up To ‘Primal Branding’ Now Available On Amazon

'The Social Code' Follow-Up To 'Primal Branding' Now Available On Amazon

Thinktopia announces the release of The Social Code, the much-anticipated sequel to Patrick Hanlon’s widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future, published by Simon & Schuster Free Press in 2006. The Social … Continue reading

  This article by Thinktopia ceo Patrick Hanlon originally appeared in Inc. magazine. It’s easy to lead others. But when today’s business climate includes untimely squalls and unpredictable tsunamis, it’s difficult to know how to lead yourself. While many leaders … Continue reading

            You rubberneck, I rubberneck, we all rubberneck. But why? Actually, this often annoying habit has great social value.   Rubbernecking is a meme. Memes are the cultural genes that create thoughts in your head. … Continue reading

New Ideas Blog

‘Begin Again’ Director John Carney Redubs Film Ritual

Ritual is an important part of brand narrative. Relating narratives is a ritual, and rituals are also embedded in the actual production and action of narratives. Let me explain. Going to the movies is a ritual we have all enjoyed. … Continue reading

Primal Branding Featured In Suriname Turnaround Brand Workshop

Primal Branding Featured In Suriname Turnaround Brand Workshop

Turning stagnant brands into dynamic powerhouses was the subject of a workshop at the Anton de Kom University in Suriname this week. Primal Branding was featured in the class, according to attendees. Primal Branding is the most effective construct for … Continue reading

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook Mixes Trends With New Farmstyle Greek Yogurt

Tillamook mashes trends together with its new Farmstyle Greek yogurt: Greek yogurt plus the movement for locally grown ‘handmade’ products. Tillamook has taken the vernacular (sacred words) for other farm dairy products and made it their own. Examples. “Farmstyle” and … Continue reading

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