Primal Digs

Primal Digs In addition to immersion, excavation research, ethnographies and ‘deep dives’, Primal Digs are transformative, outcome-oriented sessions with key stakeholders where we deconstruct your brand, then reimagine its possibilities. These collaborative work sessions are platforms to help launch new brands, re-engineer existing brands, reposition products, ideate on tactics, internal branding, and define future pathways for creating a community of enthusiasts around your brand.

We have conducted Primal Digs in China, India, South America, Europe, Moscow, and the U.S. to deconstruct and re-imagine brands. Primal Branding methodology is cross-cultural and probes emotional areas that traditional consumer studies do not surface.