Founder and CEO of THINKTOPIA®, Patrick Hanlon is one of the world’s leading brand practitioners.
His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was named “Best Read 2006”, has been translated into five languages and included as marketing curriculum at progressive universities including UC Berkeley and Johns Hopkins. At THINKTOPIA®, Hanlon and partner Susan Cantor husband a roving troupe of social anthropologists, cultural enthographers, trend spotters, research analysts, venture catalysts, graphic designers, urban planners, innovation experts, videographers, stylists, retail experientialists, cool hunters, forensic researchers, futurists and more.
He has been a guest speaker at the HP Brand Innovation Series, IDEO, Brandworks University, GlobalShop 2007, Institute for International Research, Urban Land Institute, Best Buy, Young & Rubicam, the American Marketing Association, the Direct Marketing Association Leadership Council, the Outdoor Advertising Association of America, the University of Minnesota’s Strategic Branding Program, Parsons School of Design, Syracuse University, American Advertising Federation, Asociacion de Ejecutivos De Ventas y Mercadeo and more.
He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Adweek and Advertising Age.
As an executive at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book. His 2003 Super Bowl spot for H&R Block with Willie Nelson was a Top 10 spot in consumer polls. He has been a judge for the Clios and The Kelly Awards as well as other award shows. He wrote the introduction to How To Succeed In Advertising When All You Have Is Talent.