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	<title>Thinktopia®</title>
	<link>http://thinktopia.com</link>
	<description>Better thoughts through thinking™</description>
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		<title>If Sir Dyson Doesn&#8217;t Believe In Brands, Why Has He Spent Millions Building One?</title>
		<description><![CDATA[Last week at Wired magazine’s &#8220;Disruptive By Design&#8221; conference, Sir James Dyson responded to the question, Does product make the brand, or does brand make the product? by declaring that the word “Brand” was the only word banned at the Dyson Company. &#8220;We&#8217;re only as good as our latest product,” explained Sir James. “I don&#8217;t believe in brand... [<a href="http://thinktopia.com/2012/05/09/if-sir-dyson-doesnt-believe-in-brands-why-has-he-spent-millions-building-one/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/05/09/if-sir-dyson-doesnt-believe-in-brands-why-has-he-spent-millions-building-one/</link>
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		<title>Coke, Target Reveal See-Thru Marketing</title>
		<description><![CDATA[Two videos seen this week for marketers Coca-Cola and Target have kicked the concept of corporate transparency to the next level. Having spent the last decade and more shopping for designers like Philippe Starck and Michael Graves, the new Target video reveals the company has gone micro-niche, picking up edgy trendsmart shops from Miami to... [<a href="http://thinktopia.com/2012/04/29/coke-target-reveal-see-thru-marketing/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/04/29/coke-target-reveal-see-thru-marketing/</link>
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		<title>Strategizing Who You Are Not Helps Define Who You Are</title>
		<description><![CDATA[Companies spend hours, days, months trying to pinpoint who they are and what they want to become. This is a classic positioning exercise, and necessary to differentiate ourselves in the market. But sometimes a way to trigger razor-sharp differentiation is to first identify what you are not, and what you never want to become. Think Target vs. Kmart.... [<a href="http://thinktopia.com/2012/04/10/strategizing-who-you-are-not-helps-define-who-you-are/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/04/10/strategizing-who-you-are-not-helps-define-who-you-are/</link>
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		<title>Marketers Master Their 3Ps: Push, Pull, Portal</title>
		<description><![CDATA[In today’s head-spinning flat transmedia world, consumers can Friend, Like, Link, chat, review, tweet, download, play, ping, poke, yak, Yelp and otherwise connect with brands and each other any way they choose. And somewhere along the way (marketers hope) people find time to buy. As we hear ad nauseum, the citizen is in control. Well,... [<a href="http://thinktopia.com/2012/03/29/marketers-master-their-3ps-push-pull-portal/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/03/29/marketers-master-their-3ps-push-pull-portal/</link>
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		<title>Design Like You Give A Damn</title>
		<description><![CDATA[Someone once said that design is the toyshop of the business world. Someone else said it’s the most fun you can have with your pants on. They were right, but great design is not something arrived at easily. Rare are the occasions when the winning idea is the first thing that crawls out of your... [<a href="http://thinktopia.com/2012/02/26/design-like-you-give-a-damn/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/02/26/design-like-you-give-a-damn/</link>
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		<title>Why We (Heart) Valentine&#8217;s Day</title>
		<description><![CDATA[Beyond the rings, the chocolates, the flowers, and the Valentine’s Day cards, this annual rite is a tweet to our communal soul as well as our hearts. Officially in honor of Christian martyr Valentine, St. Valentine’s Day has joined people together since 500 A.D. Valentine’s Day’s longevity and vibrancy and emotional connections rival more major... [<a href="http://thinktopia.com/2012/02/14/why-we-heart-valentines-day/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/02/14/why-we-heart-valentines-day/</link>
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		<title>Successful Retail Not Just Plug And Play Any More</title>
		<description><![CDATA[At the end of last year, Sears announced a closeout on over one hundred of its Sears and Kmart stores. Despite an increase in sales, Best Buy intends to cut some of its 1100 U.S. stores. Nordstrom’s announces that it’s moving more and more efforts online. Meanwhile, commercial developers are filling old Blockbuster, Circuit City... [<a href="http://thinktopia.com/2012/02/08/successful-retail-not-just-plug-and-play-any-more/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/02/08/successful-retail-not-just-plug-and-play-any-more/</link>
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		<title>Pollinators: The New Breed Of Innovators</title>
		<description><![CDATA[Walk into any corporate headquarters these days and you’ll find either a parking lot of empty cubicles or, more happily, a busy office hive filled with temporary hires contracted to work on time/task specific projects may work for days, weeks, or months, depending upon what they have been hired to do. Whereas taking a short-term... [<a href="http://thinktopia.com/2012/01/22/pollinators-the-new-breed-of-innovators/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/01/22/pollinators-the-new-breed-of-innovators/</link>
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		<title>Great minds do not think alike</title>
		<description><![CDATA[Most people wait for annual conferences like TED, PopTech, SXSW to meet great thinkers, but Thinktopia® an award-winning strategic brand innovation firm based in New York City and Minneapolis, makes it part of everyday work life. “Great minds do not think alike,” says Chief Operating Officer Susan Cantor. “We make sure we bring in fresh... [<a href="http://thinktopia.com/2012/01/06/great-minds-do-not-think-alike/">See More</a>]]]></description>
		<link>http://thinktopia.com/2012/01/06/great-minds-do-not-think-alike/</link>
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		<title>What every marketer can learn from Saab&#8217;s crash and burn</title>
		<description><![CDATA[This week marked the dead end for Saab motor car company. And they should cause a deathly chill to run down the spine of any marketer who believes they can get by, just by getting by. Undifferentiated in a market filled with hundreds of cars to choose from, Saab sought to find its place in... [<a href="http://thinktopia.com/2011/12/22/what-every-marketer-can-learn-from-saabs-crash-and-burn/">See More</a>]]]></description>
		<link>http://thinktopia.com/2011/12/22/what-every-marketer-can-learn-from-saabs-crash-and-burn/</link>
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