Why Has Anheuser-Busch Announced A Generic Beer Campaign?

CNBC Bud Grab A Beer

Thinktopia CEO Patrick Hanlon on CNBC discussing Anheuser-Busch’s new campaign that tries to gain the upper hand in the beer category. the company is trying to stem a decade-long downward slide in market share, versus the growing craft beer trend.

Their new “Let’s Grab A Beer” website is a tardy and ill-designed attempt to grab consumer enthusiasms. The site is not well-designed, not very entertaining or even funny, and demonstrates just how flat A/B has become.