Medium is the new place on the Internet where people share ideas. Co-founded by Twitter co-founder Ev Williams, Medium is a new take on the state of the modern blog. We are happy they’re willing to let us write there. “ISIS As Brand Movement” looks at why we follow brands at all, even if they’re brands willing to decapitate people who don’t want what they’re selling. I had been asked about the subject over a year ago, wrote something. Stalled. Wrote some more. Finally, spoke with Medium about it and they agreed to look at it.
Ironically, it coincided with Graeme Woods’ terrific piece in The Atlantic, “What ISIS Really Wants” although it’s an altogether different take on the the group. Read them both, see what you think?