From hierarchy to biology: designer Ayala Serfaty

Ayala Serfaty Anana Poof Chair

Israeli designer Ayala Serfaty‘s designware demonstrates the ongoing shift from the semantics of military hierarchy to the world of biology. Words like “symbiotic”, “diversity”, and “bio”-everything have sifted into our language over the last decade, heralding our renewed sense of oneness with the planet. Serfaty’s jellyfish-inspired, exoskeleton, cell structures posing as lamps, furniture, and lounge pads certainly demonstrate that it’s not all just words. It’s strange, inspired, primal, intoxicating new worlds.