Artist Jason Hackenwerth on display in Bergdorf windows.

Bergdorf Goodman has always been a go-to destination for smart display window design. Now, Jason Hackenwerth accessorizes Bergies’ new Spring lines with balloon festoovia that reminds us of sea creatures, sex parts, and floral patterns. These windows stop stunned passers-by in their tracks, and make the Bergdorf’s brand even more of a vital destination. It’s the rites of spring, baby.