Primal Branding makes British top ten list

Need a crash course in branding and marketing so you can get that terrific job as agency planner? Britain’s Drum magazine listed our book Primal Branding as one of the top ten “must read” books.

Katrina Michel of planning and research firm Planning Express, Ltd. in Manchester, England created the list. “When a brand doesn’t have any standout attributes [Primal Branding] is great because it’s a method for establishing a belief system around the brand,” she writes.

Other suggested reading included classics like Trout and Ries’ Positioning, Disruption by Jean-Marie Dru, Microtrends by Mark Penn and Perfect Pitch by Jon Steel.