An African liqueur, Amarula Cream is made from the exotic Marula fruit. Recipes, cocktails, and distributors are available to explore. Amarula is a South African cream liqueur made with the fruit of the African Marula tree (Sclerocarrya birrea) which is also locally called the Elephant tree or the Marriage Tree. Amarula was first marketed in September 1989. It has the taste of slightly fruity caramel. Amarula has received consistently good reviews, with the caveat that, like most cream liqueurs, it is too sweet for some palates. It has become the second largest seller in the cream liqueur category after Bailey’s Irish Cream, with particular success in Brazil. Recently, Amarula has attempted to break into the American market. Because of the marula tree’s association with elephants, the distiller has made them its symbol and supports elephant conservation efforts. It produces for marketing efforts various collectible items featuring elephant head decoration.